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推荐书目

MBA BBS 


  • There are many excellent books available, but the following books address specific skills new MBAs need to develop throughout their MBA journeys and beyond. Some books are available in digital format and can be downloaded.

    1 Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

    by Keith Ferrazzi

    Skill: Networking

  • 1

    How to Win Friends & Influence People

    by Dale Carnegie

    Skill: Working with people

    1 Tuesdays with Morrie: An Old Man, a Young Man, and Life's Greatest Lesson

    by Mitch Albom

    Skill: Receiving mentorship


    1 The Minto Pyramid Principle: Logic in Writing, Thinking, & Problem Solving

    by Barbara Minto

    Skill: Logical writing


    1 Getting Things Done : The Art of Stress-Free Productivity

    by David Allen

    Skill: Productivity


    1 Nice Girls Don't Get the Corner Office: 101 Unconscious Mistakes Women Make That Sabotage Their Careers

    by Lois P. Frankel

    Skill: Overcoming self-sabotage

     



  • The following books are good references to prepare for the core courses during the MBA program. We recommend that you start first with accounting and statistics before moving on to other subjects.

    Accounting


    1

    Accounting Made Simple

    by Joseph Peter Simini

    Accounting


    1 Essentials of Accounting

    by Robert N. Anthony

    Accounting


    1 How to Use Financial Statements: A Guide to Understanding the Numbers

    by James Bandler

    Accounting


    Statistics



    1 Seeing Through Statistics

    by Jessica M. Utts

    Statistics


    Finance


    1 Finance Just in Time: Understanding the Key to Business and Investment Before It's Too Late

    by Hugo Dixon (Also available in digital version)

    Finance


    1 The Fast Forward MBA in Finance, Second Edition

    by John A. CPA Tracy

    Finance


    Economics


    1 Naked Economics: Undressing the Dismal Science

    by Charles Wheelan

    Economics


    1 Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life (Game Theory)

    by Avinash K. Dixit

    Economics


    Information Systems


    1 Managing IT as a Business: A Survival Guide for CEOs

    by Mark Lutchen

    Information Systems


    Marketing


    1 Principles of Marketing (11th Edition)

    by Philip Kotler

    Marketing


    Operations Management


    1 Operations Management for MBAs

    by Jack R. Meredith

    Operations Management


    Strategy


    1 Competitive Strategy: Techniques for Analyzing Industries and Competitors

    by Michael E. Porter

    Strategy